West Vancouver’s The Bay was bringing sexy back this past weekend as they launched the new Justin Timberlake and Givenchy men’s perfume line called Play. Cast as the face of Givenchy last year, Timberlake’s youthful image literally “plays” off the iPod movement and features the sexy star lounging with his music and his music player shaped cologne bottle. It’s a groove that hits well with customers as curious shoppers stopped by to dance to the live DJ and sample with staff as a Justin Timberlake look-a-like played the part and posed with his models.
01 – Givenchy Parfums rep Denise van Straaten, left, joins The Bay cosmetics manager Marissa Marcelino to celebrate the launch of the new Justin Timberlake scent.
02 – Models Julie Seymour, left, and Teresa Agnew cuddle up to Justin Timberlake look-a-like Holden Vouriot as they pose with customers as part of the promotion.
03 – DJ Q-Pid usually spins his tunes in hot clubs downtown. This afternoon he and model Nikara Brasnett shake things up at The Bay’s cosmetics counter celebration.
04 – The Bay staffers flash a surprise smile as they get caught by celebrity paparazzi photographer Max Zessel on film.
05 – Model Jon Yoshida, left, helps Troy B. promote the new hip line of Givenchy products that bear Timberlake’s name and image.
06 – Justin Timberlake is no stranger to charity events. Seen here with Elton John at his White Tie and Tiara benefit last month, the music stars helped raise money for AIDS.